For a community whose real origins can be traced to the beginning of the decade, E-Sports aren’t doing too bad at all. In 2019, the Fortnite World Cup was viewed live by over 2.3 million fans during the Solo Finals. In 2020, the Dallas Empire and Atlanta Faze CoD League matchup brought in over 331,000 fans over a live stream on Youtube, the most in its history. Of course, these numbers are dwarfed by the likes of the Champions League Final or the Superbowl, but unlike E-Sports, their origins can be traced back decades. So, the question is, can E-Sports ever reach the popularity and monetisation of real live sport? Right now, the water is a little murky. E-Sports is a new beast and therefore most old-school sports fans are scared to let go of the risk and rush that real sport provides. However, E-Sports is undoubtedly the future of live sport, and as technology develops and larger sponsors start to put pen to paper, old-schoolers will begin to realise that that same risk and rush ...